Josh Horner on doing actual property in a different way

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Josh Horner is aware of easy methods to choreograph success, one shopper at a time.

Adept at grabbing an viewers’s consideration and holding it, Josh has rewritten the script as a dancer on Broadway, a choreographer at Disneyland and now he’s doing it with actual property.

As director of The Horner Company, Josh has constructed an attraction model and redefined what it means to interact, educate, entertain and exceed expectations in an business the place belief, time, and confidence are foreign money.

In at present’s version of the Elevate podcast, hosted by Kylie Dulhunty, Josh offers a grasp class in easy methods to faucet into the emotion behind a sale and use it to attach with purchasers and craft memorable experiences that generate word-of-mouth acclaim.

He additionally peels again the layers on how he creates his viral itemizing and bought movies, together with easy methods to seize and preserve consideration, easy methods to navigate the high-quality line between intelligent and cheesy and what to do when a vendor isn’t focused on a humorous video.

Kylie additionally quizzes Josh on his dance profession, how he received into actual property, the unlikely crossover abilities between the 2 professions, and the methods that took Josh from combating actual property fundamentals to the telephone ringing off the hook.

And what about his backyard gnome brand? With the aptitude that solely he can muster, Josh reveals the place the brand idea got here from, what it symbolises and the way his shopper presents proceed to market his model lengthy after the bought sticker goes up.

“Your two phrases are belief and confidence, with the whole neighborhood. If you happen to can construct belief and confidence with individuals, then they’ll take heed to what you need to say. In any other case you simply sound like a bloody parrot repeating some scripts or dialogue from some actual property coach.”

Kylie and Josh additionally talk about

• On the world stage: A whistle cease tour of Josh’s dance profession, together with the Australian Ballet, Billy Elliot on Broadway, and choreographing parades for Disneyland.
• Surprising turns: How an bronchial asthma prognosis led Josh to bounce and the way a shot of tequila and a daring audition landed him on Dancing with the Stars.
• Leap of religion: Navigating loss and homesickness after the curtain fell on his showbiz profession and the way Josh discovered new horizons and objective in actual property.
• From novice to notable: How Josh remodeled from grappling with the true property fundamentals to a mindset change that propelled him into his new position with willpower.
• The artwork of actual property: The hanging similarities between dance and actual property that Josh leverages to thrive and the facility of mastering fundamentals to construct momentum.
• Emotion-driven excellence: Why emotional engagement is the cornerstone of Josh’s actual property technique and the way he crafts unforgettable shopper experiences.
• Strategic savvy: Josh’s arsenal of methods for strategic promoting, the place integrity, intuitive shopper insights, and studying non-verbal cues create the final word agent-client synergy.
• Changing into a magnet: Uncover how Josh intertwines his dance and actual property personas to construct a magnetic social media presence and private model as an ‘attraction agent.’
• Viral listings: Behind the scenes of Josh’s itemizing movies, together with his artistic course of, how he targets his viewers, captures their consideration immediately, and the pitfalls to keep away from.
• Model personification: The quirky story of selecting a gnome as his brand, alongside Josh’s considerate shopper presents technique, which continues to market his model properly past the sale.
• Increasing horizons: Josh’s formidable plans for staff development, the crucial significance of assembling the appropriate crew, and his guideline to at all times spark pleasure in others.