Jack Daniel’s and McLaren Racing Launch New Collaborative Bottle

Jack Daniel’s and Components 1 crew McLaren launched their partnership in 2023, bringing two of greatest names in whiskey and racing collectively. This week, the Tennessee whiskey model introduced the discharge of its new 2024 limited-edition bottle to commemorate this ongoing collaboration, and we have now the small print.

Components 1 has exploded in recognition right here within the U.S., resulting in new races in Miami and Las Vegas the previous couple of years and greater scores for races across the globe. Jack Daniel’s continues to be one of many best-selling whiskey manufacturers world wide, so it is sensible that these two ubiquitous names would be a part of forces in try and broaden their already profitable companies. Final yr noticed the discharge of the primary collaborative bottle, and whereas this yr’s design seems to be very totally different the whiskey inside remains to be basic Outdated No. 7. Which means it’s made out of a mashbill of 80 p.c corn, eight p.c rye, and 12 p.c malted barley, bottled at 80 proof, and filtered (or “mellowed” as Jack calls it) by way of 10 toes of charcoal earlier than barreling.

The model is asking the brand new label design a “papaya twist” on the basic Outdated No. 7 emblem, incorporating McLaren’s heritage colours, which the crew introduced again in 2018. What that truly interprets to are orange and black racing stripes that cross the label diagonally, with “McL x JD” featured prominently beneath the Jack Daniel’s identify. “We’re proud to rejoice the continued partnership between McLaren and Jack Daniel’s, two manufacturers identified world wide for representing a spirit of boldness and authenticity,” stated Jack Daniel’s world model director Jamie Butler in a press release. “Collectively, we’ve created unmatched fan experiences round F1 races and want to construct upon that success and speed up within the new race season.”

Should you’re in search of one thing aside from common Jack Daniel’s Tennessee whiskey, the distillery has added many different expressions to its portfolio over the previous few years, together with a bottled-in-bond rye, American single malt, and 10 and 12-year-old whiskeys. However should you love basic Outdated No. 7 and quick automobiles, that is the bottle for you. The brand new Jack Daniel’s McLaren Racing commemorative bottle can be accessible in choose markets across the U.S., and worldwide whiskey followers can discover it on the market in varied F1 race cities.