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MacDonald is the newest agent to boomerang again from a earlier brokerage amid intense competitors. In 2023, whereas an agent at Compass, she closed roughly $20 million in gross sales quantity.
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Amid an ever-more intense battle for prime expertise, Coldwell Banker has received again Laura MacDonald, a St. Louis agent who had beforehand left the model for Compass, Inman has realized.
Laura MacDonald
MacDonald will work with Coldwell Banker Realty — Gundaker, the brokerage the place she started her profession within the mid Nineteen Nineties, based on an announcement. Through the years, she additionally did stints at different brokerages, together with Keller Williams and RE/MAX, based on her LinkedIn profile. She most lately labored at Coldwell Banker in 2022, at which period she left for Compass.
MacDonald has “earned a number of certifications and designations that assist her information shoppers and supply the perfect recommendation, assist and illustration within the home-buying course of,” based on the announcement. “In 2023, she closed roughly $20 million in gross sales quantity.”
Carole McCabe, regional vice chairman for Coldwell Banker Realty — Gundaker, described MacDonald within the assertion as “a legend within the St. Louis actual property market.”
MacDonald’s transfer comes as brokerages and franchisors battle it out over brokers who know tips on how to shut offers even in occasions, like the current, when gross sales have slowed. The stress of a extra crowded brokerage panorama and a slower market have been adequate to shift many brokerages’ methods away from shear headcounts, and towards prime producers corresponding to MacDonald. It has additionally fueled traits corresponding to “boomeranging,” by which brokers go away a brokerage solely to return a comparatively brief time later.
Within the assertion, MacDonald mentioned she is worked up to return to Coldwell Banker and that doing so was “a straightforward resolution for me.”
“I missed the tradition and camaraderie of the corporate,” she added, “and the top-notch advertising instruments and providers that my shoppers will be capable to reap the benefits of of their quest to purchase or promote a house.”
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