Home Mortgage Refinance The ten Finest Actual Property CRMs of 2024

The ten Finest Actual Property CRMs of 2024

The ten Finest Actual Property CRMs of 2024


Ask any top-performing actual property agent what their go-to, must-have, can’t-live-without software is, and the reply usually factors to a stellar buyer relationship administration (CRM) system. Nonetheless, with so many CRM platforms obtainable, discovering one of the best actual property CRM to your wants will be difficult. That stated, I spent over 180 hours evaluating and scoring dozens of CRMs. Learn by means of to see which of them earned a spot on our checklist.

The Shut’s Picks for Finest Actual Property CRM

1. Finest for E-mail Advertising and marketing & Pricing: Pipedrive



  • Straightforward-to-use platform
  • Visually gorgeous gross sales stories which can be simple to generate
  • Limitless, customizable workflows
  • Gives a 14-day free trial
  • Very inexpensive


  • Telephone help solely obtainable in Energy and Enterprise packages
  • Cell app has restricted features
  • Restricted integrations
  • Safety alerts and two-factor authentication solely obtainable in Enterprise package deal

Beginning Costs (per person, monthly):

  • Important: $12.50
  • Superior: $25
  • Skilled: $50
  • Energy: $60
  • Enterprise: $75

Why I Selected Pipedrive

Other than being the most affordable possibility on my checklist, I selected Pipedrive as one of the best actual property CRM for electronic mail advertising and marketing because of its customizable electronic mail builder with spectacular templates and electronic mail analytics. Pipedrive’s intuitive interface permits actual property professionals to create visually interesting emails tailor-made to their branding and viewers. Its strong analytics present precious insights into electronic mail efficiency, together with open charges, click-through charges, and engagement metrics.

  • E-mail segmentation: I really like Pipedrive’s electronic mail segmentation capabilities as a result of they permit brokers to filter contacts primarily based on totally different standards, resembling actions, merchandise, and offers. You may ship customized emails to all of your shoppers, making certain that your message resonates with every recipient on a deeper stage, main to higher engagement.
  • Lead automation: Pipedrive streamlines shopper administration by automating duties resembling reminders and electronic mail follow-ups. This automation helps actual property brokers keep organized, enhance response occasions, and enhance their probabilities of changing leads into shoppers.

What I Suppose Would Enhance Pipedrive

Whereas Pipedrive is understood for its intuitive interface, some customers have reported challenges in the course of the preliminary setup section. Nonetheless, as soon as customers develop into accustomed to Pipedrive, they discover the platform very easy, with clear directions and lots of customizable choices. Additionally, if you wish to use Pipedrive’s extra superior options, you’ll need to pay extra, which will be prohibitive for solo brokers. You would possibly wish to try IXACT Contact, which affords a five-week free trial.

2. Finest for Transaction Administration: Smart Agent

Wise Agent


  • Consumer-friendly interface
  • Gives a 14-day free trial
  • Nice worth for cash
  • A number of integrations
  • Customizable touchdown pages
  • Limitless doc storage


  • No cellular app
  • No textual content messaging perform
  • No telephone dialer

Beginning Costs:

  • Month-to-month: $49
  • Annual: $499
  • Enterprise: Customized

Why I Selected Smart Agent

Since 2002, Smart Agent has been serving to actual property brokers automate and develop their enterprise. It’s an all-in-one answer for brokers who wish to handle their shoppers from begin to end. A few of my favourite Smart Agent options embody transaction and itemizing administration, customizable touchdown pages, drip campaigns, and its social media integrations.

  • Transaction administration: Smart Agent’s transaction administration system means that you can arrange purchaser and vendor transactions on its platform whereas sharing them along with your members. By means of closing, you should utilize Smart Agent’s checklists, contact lists, and customizable templates. Thus, there might be no extra messy paperwork in your workplace desk.
  • Customer support: I’ll eternally be impressed with Smart Agent’s 24/7 customer support. Whether or not you’re organising your pipelines, needing steerage on sending emails or coaching your group, Smart Agent members can be found to help.

What I Suppose Would Enhance Smart Agent

Smart Agent could also be an all-in-one answer for brokers, however it might enhance a few of its options. For instance, its interface is a bit outdated in comparison with different CRMs. Some customers have reported errors and gradual loading occasions when performing particular duties, hindering workflow effectivity. If you would like another with extra trendy options, try Actual Geeks.

3. Finest for Integrations: Comply with Up Boss

Follow Up Boss


  • 250+ integrations
  • Telephone dialer
  • Limitless calls and texts included in Professional and Platform packages
  • Gives a 14-day free trial
  • Nice for solo brokers and groups
  • Fast coaching for novices


  • No dwell chat help
  • Establishing will take a while
  • Cell app has restricted options

Beginning Costs (monthly):

  • Develop: $57
  • Professional: $416
  • Platform: $833

Why I Selected Comply with Up Boss

Comply with Up Boss is one other greatest CRM for actual property, providing all of the bells and whistles of the opposite merchandise on this checklist, together with built-in calling, texting, textual content automation, drip campaigns, integrations, and motion plans. The corporate has spent the previous 10 years perfecting the true property CRM. It’s simple to make use of, has a easy person interface, and integrates with virtually every other software available on the market, so brokers can simply customise their enterprise with the platform.

  • Integrations: Comply with Up Boss’ most vital promoting function is its means to combine with every other instruments brokers could wish to use. Construct your web site by means of WordPress, use Zillow and SmartZip for lead era, and funnel it into Comply with Up Boss as your central hub. Many CRM platforms are creating walled gardens at the moment, however Comply with Up Boss stands aside in its quest to be the platform that permits brokers the pliability of selection.
  • Telephone dialer: One other favourite function of Comply with Up Boss is its means to name any of your contacts by means of your cellular app or desktop with only one click on. It routinely tracks and logs all of the calls and might report them.

To study extra about Comply with Up Boss, try our walk-through video.

What I Suppose Would Enhance Comply with Up Boss

Just like different CRM platforms, organising and familiarizing your self with Comply with Up Boss’ features could be a little bit of a studying curve. Its reporting and analytics options additionally want enchancment. If you would like deeper insights into gross sales efficiency metrics, you would possibly wish to try Propertybase.

4. Finest for Texting: LionDesk



  • Clear, customizable dashboard
  • Wonderful mass communication instruments, together with bulk textual content messaging
  • Automated drip campaigns
  • Built-in touchdown pages
  • AI lead follow-up
  • Gives a 14-day free trial


  • Transaction administration is primary
  • Analytics are primary
  • Not the most suitable choice for scaling groups or brokerages

Beginning Costs (monthly):

  • CRM: $25
  • CRM Premier: $83

Why I Selected LionDesk

LionDesk excels on the fundamentals and supplies distinctive add-ons, setting it aside in the true property skilled market. Subtle automation, video texting and electronic mail choices, touchdown pages, and synthetic intelligence (AI) responsiveness make LionDesk price your money and time. It additionally affords a 14-day trial, so whether or not you’re able to improve your present software program or want your first actual property CRM, LionDesk is a wonderful possibility.

  • Bulk communication: LionDesk makes sending bulk messages to your contacts simple primarily based in your marketing campaign. You may ship a blast electronic mail to all of your patrons, a video to your entire contact checklist, and even textual content messages. Discuss a labor-saving function!
  • AI lead help: I really like LionDesk’s lead help function, particularly its AI-driven textual content responder. LionDesk was one of many first CRMs to supply this service, and it’s nonetheless main the sphere in integrating newer AI instinct. It routinely follows up with leads promptly, naturally, and with an uncanny means to sound real and . Many individuals can’t initially inform if they’re texting with a dwell particular person or a bot.

What I Suppose Would Enhance LionDesk

If there’s one factor LionDesk ought to enhance on, it’s buyer help. Many customers have expressed dissatisfaction with its customer support, citing gradual response occasions and unhelpful resolutions. Addressing these issues might significantly profit present and future prospects. In case you’re on the lookout for a CRM with wonderful customer support, discover Smart Agent in its place.

IXACT Contact


  • Nice all-in-one CRM
  • Smooth design with a user-friendly expertise
  • Contact-level doc storage
  • Contacts’ social media handles auto-populate in lead profiles
  • Postcard and mass-mail features constructed into the CRM
  • Cell app
  • Aggressive entry value
  • Gives a 5-week free trial


  • The add-on web site lacks useful options
  • Doesn’t sync simply with some third-party purposes
  • No viewers segmentation

Beginning Value: $38 monthly

Why I Selected IXACT Contact

From the title itself, IXACT Contact supplies instruments designed to handle and nurture your contacts all through the complete course of successfully. As an analogous all-in-one actual property agent answer, IXACT Contact even rivals Propertybase and Sierra Interactive—however for a fraction of the worth! The corporate’s strong CRM contains choices for an IDX web site and social media content material, making it a high contender within the lead-gen-to-closing-table journey.

  • Social Stream: I just like the Social Stream function, which provides one other stage of service that others within the house aren’t offering. Within the Social Stream dashboard, you possibly can choose articles and movies to share along with your community and select how usually you need content material auto-posted to your accounts. IXACT Contact doesn’t provide unique content material, however loads of related articles from respected sources, resembling Huffington Submit, Forbes, HGTV, and Higher Properties and Gardens, will interact your contacts.
  • Unbeatable worth: IXACT Contact affords a strong actual property CRM, beneficiant free trials, further options, and intuitive, easy-to-use, and scaleable built-in options. These options make it a superb selection for brand new brokers and a assured advice for any agent in search of a high-value actual property CRM answer.

What I Suppose Would Enhance IXACT Contact

IXACT Contact ought to add an viewers segmentation function to its CRM so customers can successfully goal and personalize their messages. The platform already has a contact administration system, so I don’t see why IXACT Contact shouldn’t incorporate viewers segmentation. If you would like a CRM with viewers segmentation options, try Comply with Up Boss or Sierra Interactive.

6. Finest for Groups & Brokerages: Propertybase



  • Constructed on the rock-solid Salesforce platform
  • CRM and web site are each totally MLS-integrated
  • Mass electronic mail features negate the necessity for electronic mail advertising and marketing platforms like Mailchimp
  • Constructed-in advertising and marketing design instruments


  • No free trial
  • Excessive value level
  • No storage system
  • No lead automation

Beginning Costs: Accessible upon request

Why I Selected Propertybase

The Propertybase Salesforce Version CRM is powerful and full-featured, designed for actual property groups and brokerages that want greater than only a place to retailer contacts. It’s a stable, easy-to-use actual property CRM with a potent web site growth arm and an efficient lead era platform. The corporate additionally has a single-agent and small groups possibility, Propertybase Go, optimized for smaller operations.

  • Splendid for giant groups: Propertybase affords all of the options that high-powered groups and brokerages search, together with superior analytics, lead routing, built-in brokerage, group and agent web sites, and extra.
  • Lead scoring: Most actual property CRMs provide lead scoring to permit brokers to rapidly look at a profile and decide what consideration the lead wants at the moment. However no different CRM means that you can alter the factors for that lead rating, and positively not with the granularity and element that Propertybase affords. With Propertybase, brokers can adapt lead scoring standards primarily based on a lead’s response to your outreach campaigns or time for the reason that final contact.

What I Suppose Would Enhance Propertybase

Propertybase ought to contemplate bettering its buyer help. Regardless of quite a few emails, customers have reported not getting solutions from their customer support group. One other factor price noting is that its platform isn’t notably user-friendly, which will be very irritating for these new to CRMs. In case you’re unfamiliar with Salesforce, Propertybase will be fairly difficult. With that, you would possibly wish to discover Smart Agent, a CRM that’s nice for novices and has top-notch customer support.

7. Finest for Lead Technology: Market Chief

Market Leader


  • Absolutely practical CRM with wonderful automation choices
  • Nice cellular app
  • Simply scalable to groups and full brokerages
  • Transaction administration
  • Staff administration
  • Social media integrations


  • No free trial
  • No dwell chat help
  • No superior analytics options

Beginning Value:

  • Market Chief Professional: $189 monthly

Why I Selected Market Chief

Market Chief is primarily a lead era firm, however it additionally affords a CRM that’s so good that I want to incorporate it within the dialog. The true kicker? You may combine the Market Chief CRM with just about any actual property lead supply, not simply what’s native to the platform. Market Chief can be considered one of The Shut’s high picks for actual property lead era firms, routinely making its CRM price taking a look at.

  • Lead era: It’s crucial to notice that Market Chief can assure a sure lead quantity each month. In any case, your CRM shouldn’t be a static assortment of contact info. Consider it as a rising, residing database that always must feed new contacts to gas your small business’ development. Market Chief’s strategy ensures you’ll have new contacts in your database commonly, new individuals to run by means of your nurturing campaigns, and new alternatives to show your contacts into transactions.
  • Advertising and marketing automation: Market Chief’s automation makes creating, scheduling, and sending advertising and marketing messages simple. It might even automate listings! Want professional-looking web sites to your single properties? Achieved. Want flyers to your listings? Achieved. Market Chief will prevent time by automating all these.

What I Suppose Would Enhance Market Chief

In case you don’t have the funds to pay for leads, Market Chief’s pricing is sort of steep. Nonetheless, when you begin having extra leads and transactions, the worth turns into a non-issue. For a extra inexpensive different, try Prime Producer.

Associated Article

37 Underrated Actual Property Lead Technology Concepts

8. Finest for Advertising and marketing: Actual Geeks

Real Geeks


  • Built-in CRM system to draw, handle, and convert leads from Fb advertising and marketing, the web site, and touchdown pages
  • Fashionable interface
  • Skill to trace guests’ web site exercise within the CRM
  • Agent-facing and customer-facing cellular apps included


  • The system has a big studying curve
  • You may’t buy the CRM individually

Beginning Costs (month-to-month):

  • Set up: $299
  • Develop: $599
  • Increase: $999
  • Conquer: $1,599

Why I Selected Actual Geeks

Like a few of my different high actual property CRM picks, Actual Geeks affords a whole prospect-to-closing ecosystem, together with an internet site and lead era instruments. I proceed to be impressed with Actual Geeks as an all-in-one answer for brokers, and I particularly like how effectively the CRM organizes leads captured by means of considered one of their web sites.

  • Reactive Response: When you flip Reactive Response on, the system will routinely reply when your leads show shopping for behaviors, like visiting your web site and favoriting properties. The intuitive system will ship a textual content message from you, prompting engagement with that lead. As soon as the lead solutions, the dialog is distributed on to you, serving to you prioritize your lead follow-up on autopilot.
  • All-in-one CRM: Actual Geeks is a wonderful selection for any agent on the lookout for an all-in-one answer. The web site and CRM work seamlessly collectively, permitting you to handle leads. The CRM has bulk texting and emailing capabilities, drips, and customized integrations, making it a powerful contender on this aggressive area of actual property CRMs. In case you’re on the lookout for advertising and marketing capabilities constructed into your CRM, Actual Geeks is a good product.

Have to see extra of Actual Geeks? Try our walk-through video for an in-depth take a look at its options, pricing, and performance.

What I Suppose Would Enhance Actual Geeks

Actual Geeks ought to begin providing a free trial as a substitute of only a demo. This manner, potential prospects will get firsthand expertise of Actual Geeks’ full potential as an all-in-one CRM platform. For a CRM that provides essentially the most prolonged free trial, try IXACT Contact.

9. Finest for Lead Nurturing: Prime Producer

Top Producer


  • Connects with tons of of third-party platforms
  • Wonderful transaction administration options
  • Automated communication choices that combine with MLS knowledge, making nurturing simpler and more practical
  • Actual property electronic mail and textual content templates
  • Free teaching and help


  • No lead automation
  • No storage system
  • No doc administration options

Beginning Costs (month-to-month):

  • Professional: $129
  • Professional + Leads: $379
  • Professional + Farming: $399

Why I Selected Prime Producer

Prime Producer is likely one of the OGs in the true property CRM house. Generally, being a product originator can imply you’re outdated, however that’s not true for Prime Producer. I’ve been impressed by the corporate’s means to innovate within the ever-changing world of actual property.

  • FiveStreet lead era software program: In case you’re operating a group or coping with a excessive quantity of leads, a product like FiveStreet is a must have. The lead response and administration software affords next-level monitoring for actual property professionals who wish to know the place leads are coming from. It additionally means that you can assign leads customized paths to get to the precise agent, or for those who’re working solo, it is going to make it easier to prioritize your follow-up efforts.
  • Social Join: With Social Join, the geniuses at Prime Producer create and place your social media advertisements, so that you don’t need to develop into a Fb Adverts skilled to receives a commission promoting to your listings. The leads generated from the advertisements feed instantly into the CRM, the place the nurture campaigns kick in to bolster your conversion charges.

What I Suppose Would Enhance Prime Producer

One factor they might enhance is including IDX integration to their web sites. Since they’re already pulling MLS knowledge for the CRM, that looks like a straightforward repair. Hopefully, that’ll occur quickly. You may also wish to try IXACT Contact, one other CRM with an IDX web site function.

10. Finest for Web site Integration: Sierra Interactive

Sierra Interactive


  • Built-in CRM system
  • Nice lead administration function
  • Lead-specific motion plans take automation a step additional
  • Cell app
  • AI integration


  • Expensive—which isn’t nice for some solo brokers
  • Websites have restricted customizations
  • Not an awesome answer for brand new brokers
  • Not the most suitable choice for electronic mail advertising and marketing

Beginning Costs:

  • Core Package deal: $500 monthly
  • Progress Package deal: Accessible upon request

Why I Selected Sierra Interactive

Sierra Interactive is a complicated end-to-end answer for brokers with years of expertise and a wholesome funds for actual property leads. Its actual property CRM is an efficient standalone product, however it actually reveals off its energy when paired with Sierra Interactive’s subtle lead era web sites. Sierra Interactive’s web sites are a few of the most superior within the trade, and since they’re so effectively built-in with the CRM, attracting leads and nurturing relationships by means of automated communication is straightforward.

  • Web site integration: In case you plan to scale as you construct your small business, you’ll need one of the best CRM for actual property with an built-in actual property web site builder that generates leads, routinely populates them into a complicated CRM, and supplies high-end lead conversion instruments. Sierra Interactive is that unicorn, all-in-one gross sales ecosystem. It’s a strong CRM with skilled lead era choices, advert administration, and classy web site design.
  • Lead administration: The web site’s superior lead era and seize capabilities actively add results in your CRM, the place the nurturing begins. You may assign every lead an motion plan, an expertly timed drip of emails, texts, and voicemails personalized to the lead kind. Sierra Interactive takes this set-it-and-forget function even additional. One demo confirmed that one live-action plan had greater than 2,500 leads and a 61% response charge.

To study extra about Sierra Interactive’s options, pricing, and performance, try our walk-through video:

What I Suppose Would Enhance Sierra Interactive

Sierra Interactive’s present pricing will be prohibitive for smaller groups and particular person brokers. Its beginning package deal prices $500 month-to-month, which is advantageous for those who’re at the very least 5 on the group. Nonetheless, in case you have a good funds, you’re higher off with one other CRM platform like Pipedrive, LionDesk, or IXACT Contact.

Methodology: How I Chosen the Finest Actual Property CRM

Our group of licensed actual property professionals, writers, and editors created a weighted rubric to judge every CRM and actual property software program. The Shut’s specialists have researched for tons of of hours to find out one of the best CRMs for brokers and brokers. We primarily based our analysis on the next standards:

  • Superior CRM Options 25%
    • This contains itemizing administration, personalized stories and analytics, doc administration, storage, AI lead help or lead automation, group administration, advertising and marketing instruments, social media integrations, and cellular apps.
  • Worth for Cash 20%
    • I checked and evaluated every CRM’s pricing, subscription plans, and whether or not there are free trials and bulk reductions.
  • Basic CRM Options 20%
    • I thought of primary options resembling contact administration, textual content and electronic mail capabilities, activity administration, activity reminders and notifications, lead administration, pipeline or dashboard customizability, viewers segmentation, transaction administration, and integrations.
  • Ease of Use 10%
    • I evaluated every CRM’s person interface, customizability, and the way simple it’s to function and arrange every one.
  • Fame 10%
    • I reviewed the fame of every actual property CRM software program by means of the lens of verified customers.
  • Professional Rating 10%
    • The Shut opinions every greatest actual property CRM for standout options, further concerns, and worth for cash spent from an actual property skilled’s perspective. 
  • Assist & Assist 5%
    • Ought to actual property brokers want further help, buyer providers resembling dwell chat, telephone, electronic mail, and ticket techniques are mandatory.

Learn extra about our methodology right here.

FAQs: Finest Actual Property CRM

Bringing It All Collectively

With so many various enterprise fashions, philosophies, and actual property agent varieties, it’s simple to see why there are such a lot of totally different actual property CRMs. Which of those 10 CRMs is best for you? Inform us about your favourite CRM for actual property. How has it modified the way in which you do enterprise?


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