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The Feminine Leaders Who Energy SERHANT. Brokerage

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The Feminine Leaders Who Energy SERHANT. Brokerage

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Brokers who’re even barely plugged into the trade will know Josh Group from his tenure as a celebrated chief at Keller Williams, and Million Greenback Itemizing’s Ryan Serhant from his quite a few actuality TV gigs — to not point out his international on-line gross sales program “Promote it Like Serhant” and eponymous luxurious brokerage.

However how properly have you learnt the fleet of succesful girls serving to to energy the success of SERHANT.?

As we rejoice Girls’s Historical past Month, Inman seeks to shine a light-weight on actual property’s underserved majority: Girls.

Natalie Vitebsky, Jennifer Alese, Renee Fitzgerald and Kristen Kipilla are a few of SERHANT.’s core feminine leaders who assist comprise a management crew that’s 55 % girls. Throughout finance, new improvement, strategic operations, and design and advertising, these girls assist maintain the corporate on observe.

When you haven’t appeared previous Ryan Serhant’s star standing to the agency at giant, take a second to fulfill the ladies serving to to energy a quickly rising brokerage.

Natalie Vitebsky | SERHANT. Studios

Natalie Vitebsky

Chief Monetary Officer

Natalie Vitebsky is a seasoned finance officer, having spent practically twenty years in such roles in the true property trade, a lot of it in administration positions at Douglas Elliman and Compass. Earlier than getting into the realm of actual property, Vitebsky was on the helm of economic planning and evaluation at Avis Finances Group and Cendant, a world supplier of actual property and journey providers.

The strides girls have made within the trade since her profession started have been large, Vitbesky stated. She feels that an emphasis on inserting extra girls in management roles, in addition to elevated alternatives for distant work, have helped present girls with extra alternatives.

“Having been in an period the place [workplace management] was predominantly male, to now shifting the place it’s at the very least half and half, I can inform you that it’s extra collaborative,” Vitebsky stated. “I feel that male environments are usually extra aggressive, simply by nature. With extra girls, I feel it’s much more collaborative and fewer aggressive. So I feel that creates a nicer tradition.”

When her profession started within the ’90s, Vitebsky stated she recurrently confronted discrimination in hiring as a result of most potential employers assumed that she would get pregnant after which depart the workforce, leaving them excessive and dry.

“Once I interviewed for brand spanking new jobs, I used to be informed typically, ‘Properly, you’ll simply have a child and then you definately received’t come again,’ despite the fact that they weren’t alleged to say that — however they did,” Vitebsky stated. “It was exhausting to work towards these predisposed emotions and stereotypes.”

Though she is afforded extra alternatives now than she was in these days, Vitebsky stated she nonetheless appears like she has to work a lot more durable than her male counterparts to obtain the identical recognition and promotions.

“I all the time have needed to work a lot more durable to attain what males achieved by working quite a bit much less,” she informed Inman. “That’s simply been a truth of life for me. I nonetheless work exhausting — I most likely work seven days every week now. I’m unsure that units an ideal instance for girls, however I hope that ladies coming into this trade, or another trade, can see the rewards and progress [opportunities].”


Jennifer Alese | SERHANT. Studios

Jennifer Alese

Director of New Improvement

Jennifer Alese thought she was going to work in title insurance coverage for her complete profession. However after she met Serhant by way of happenstance practically a decade in the past, she grew to become enticed by the world of actual property. She joined Serhant’s crew, which was at Nest Seekers Worldwide on the time, beginning off with leases and studying the ropes from there.

When she received her first style of new improvement, Alese was hooked. “I simply fell in love with coping with builders, being that time particular person, arising with inventive advertising concepts,” she informed Inman. “It’s very totally different than a resale — you study a distinct means of promoting the identical kind of unit to totally different individuals, seeing how they react to what you say and altering your script.”

New York Metropolis’s new improvement has historically been a closely male sector, and there have definitely been instances when Alese has felt that she must show herself to the room.

“Probably the most challenges I’ve confronted have been in conferences with a desk stuffed with males and having to confess that I’m the one girl within the room and have to talk up and show my level,” Alese stated. “I feel that was one thing I needed to discover ways to do pretty shortly and never really feel like they’re going to assume I’m lower than them or they’re not going to respect me. It’s actually a mindset shift.”

At present, Alese is the go-to level particular person for brand spanking new improvement at SERHANT. and has managed greater than $10 billion in new improvement condominium stock throughout Manhattan, Brooklyn and Lengthy Island Metropolis. She stated that she hopes her instance can assist empower extra girls to turn out to be all for new improvement, too.

“I feel it’s actually necessary for extra girls to get into new improvement, even on the event facet, as a result of I feel gross sales and advertising versus the sponsorship/developer facet are nonetheless form of two totally different worlds,” Alese stated. “Whereas I’ve labored with builders who’re girls, it has been a very nice expertise to see a robust girl on the head of the desk, main the room as a most important developer, and I don’t assume that’s as frequent because it may very well be.

“Even the best way we function as a gross sales and advertising crew, all the time propelling girls to maneuver ahead and be in these management positions is necessary. So I hope that leaders throughout New York and the world proceed to do this.”


Kristen Kipilla | SERHANT. Studios

Kristen Kipilla

Director of Inventive and Advertising

Like Alese, Kristen Kipilla first related with Serhant in 2015 when he had The Serhant Group at Nest Seekers Worldwide. Kipilla graduated from graphic designer to design supervisor to inventive and advertising director for the crew in lower than 5 years, whereas additionally engaged on advertising campaigns for Serhant’s on-line gross sales course, “Promote it Like Serhant,” in addition to consulting for a few of the course’s prime members.

At present, Kipilla leads SERHANT. ID Lab, the agency’s inventive company, to create model identities for brand spanking new developments, properties and brokers, whereas additionally working with SERHANT. Studios to create video content material.

She stated working in such a collaborative, empowering surroundings has been thrilling.

“[Ryan] actually empowers individuals to make choices even on our personal whereas being collaborative — he trusts in our experience,” Kipilla stated. “He was principally my mentor in advertising, and that received me so far. So I feel he trusts I’m an extension of his inventive and advertising experience.”

As a result of she recurrently works round so many ladies at SERHANT., Kipilla stated that being a feminine advertising chief at one of many nation’s up-and-coming companies doesn’t essentially look like a singular place. However due to the stigma historically related to girls’s feelings within the office, she does typically discover herself subconsciously attempting to squash her emotions in skilled environments.

“Generally, I attempt to seem much less emotional or [avoid reactions] that males would possibly decide,” Kipilla stated. “So day-to-day, I’m simply attempting to be very pragmatic, logical and withhold emotion when doable … It’s simply one thing that I feel is ingrained.”


Renee Fitzgerald | SERHANT. Studios

Renee Fitzgerald

Director of Operations

As Director of Operations, Renee Fitzgerald is answerable for rising and scaling the agency as SERHANT. expands throughout totally different markets.

Working with a majority group of girls isn’t one thing that Fitzgerald sometimes dwells on, however she stated that the ladies leaders within the agency do have a particular connection and comparable approaches to collaboration that enable them to thrive collectively.

“I feel we name on one another and actually rejoice one another’s wins,” Fitzgerald stated. “That provides us the braveness to maintain going and share that information with others.”

Usually, Fitzgerald stated she feels that having various views represented in management is extremely necessary.

“All people walks a life expertise, and that informs the way you present up day by day,” Fitzgerald stated. “The extra range you have got in these experiences, the higher you’ll be able to meet your purchasers and workers. So [we make sure] that we’re drawing on all that and taking one of the best knowledge, as a result of nobody concept is one of the best one.”


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E mail Lillian Dickerson



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