Home Selling Shield Your Enterprise From A TikTok Ban: Diversify Your Social Media

Shield Your Enterprise From A TikTok Ban: Diversify Your Social Media

Shield Your Enterprise From A TikTok Ban: Diversify Your Social Media


It’s Advertising and marketing and Branding Month right here at Inman. As we enter a aggressive spring promoting season, let’s study which tried-and-true techniques and cutting-edge improvements are getting offers accomplished in at the moment’s market. We’ll even be recognizing the trade’s advertising and branding leaders with Inman’s Advertising and marketing All-Star Awards.

TikTok is making headlines once more, this time for being threatened with a ban by the U.S. authorities. We’ve been right here earlier than, with a number of makes an attempt to ban TikTok, each from the general public, which had been unsuccessful, and from authorities staff’ telephones, which had been profitable. Is that this time totally different? 

Time is the one technique to know the way this can finish. What we do know is it’s sensible to hope for one of the best however put together for the worst. A TikTok ban is totally doable, so it’s a good suggestion to organize for one, simply in case. 

Does TikTok even impression actual property? Are brokers truly posting there? They’re, and in accordance with NAR analysis, the variety of actual property professionals becoming a member of and utilizing TikTok has tripled over the previous few years.

Brokers have began utilizing TikTok for good purpose: With 170 million customers, the app contributed a staggering $24 billion to the U.S. financial system in 2023, with 69 % of small- to medium-sized companies on the app reporting a rise in gross sales from utilizing it. 

Even in the event you aren’t utilizing TikTok, this can be a nice reminder that any skilled with a social media presence ought to by no means go all in on one platform, if doable. 

It doesn’t matter what occurs to TikTok — and even Meta or X, previously often called Twitter — for you or me right here “on the bottom,” the plan of action stays the identical: Management what’s truly in our management, which isn’t a lot.

Always remember that the platform you’re posting on owns that little piece of web actual property; we’re simply leasing it out. They maintain all of the playing cards and may change the phrases at any time when they need. 

Step 1: Diversify your presence 

There’s little shopper safety for our digital lives, so it’s finest to cowl all of your bases proactively. One of the simplest ways to do this on social media is to diversify your presence. Having an up-to-date web site, an excellent e mail checklist and common newsletters are different nice concepts, too. 

The thought is to attach along with your viewers in a number of methods, which is nothing new; we’re all the time attempting to do this anyway. So many issues can go mistaken within the digital world and compromise your digital advertising plans. From outages to platforms altering fingers to having your account wrongfully deleted, you by no means know if you would possibly abruptly be ranging from scratch once more. 

Concentrate on comparable content material platforms 

Suppose you’ve gotten a cultivated presence on TikTok now. In that case, I’d suggest including Instagram and YouTube since they each have options that assist you to use brief or long-form video, and lots of TikTok customers are additionally customers of 1 or each of those platforms. 

Use scheduling instruments to handle 

Don’t have time for a couple of platform? I hear you, and that’s a really legitimate concern. At this time, many useful instruments exist to handle your social media presence; a scheduler like Buffer, Hootsuite, or my favourite, Loomly, is a should. 

They will not be free, however the associated fee for one model’s accounts needs to be fairly affordable and, in my view, 100% value it. With a scheduler, you possibly can push your content material out to a number of platforms, and with most, you possibly can deviate amongst publishing occasions and content material so it’s not too repetitive. 

You possibly can nonetheless focus totally on one platform. Hopefully, it’s the one you’re most comfy with and with which you’ve gotten probably the most viewers interplay.

However suppose you’ve gotten a constant presence on different platforms. In that case, if one thing occurs on one other platform, like a ban from the federal government, a change of possession or perhaps a technical failure leading to a chronic outage or lack of your account, your viewers will already be following you elsewhere or can not less than discover you. 

Step 2: Be sure that folks know the place to search out you

One other software you should use is a catch-all hyperlink in your profile, one thing like a LinkTree, ShortStack, Linkinbio or one of many many different choices on the market. These permit your followers to search out you wherever you’ve gotten a presence rapidly and simply. They’re additionally a superb technique to promote your web site, weblog or publication on a platform like Instagram, which doesn’t assist you to share hyperlinks in posts. 

Take note of the father or mother firm

Phrase of warning: Since Meta owns Fb, Instagram and Threads (and WhatsApp), having a presence solely on these platforms is dangerous. You could possibly lose entry to all of them ought to one thing go down or your accounts change into compromised.

Use the identical warning when exploring up-and-coming apps; for instance, Lemon8 can also be owned by ByteDance, which owns TikTok — and the father or mother firm has the U.S. authorities involved. As well as, smaller apps get purchased by extra outstanding firms usually; that’s how Meta has Instagram and WhatsApp.

There are a lot of social media platforms moreover the foremost ones everyone knows, like Fb, Instagram, X, Snapchat, LinkedIn, YouTube, and so on. Some will not be extremely popular now, but when one thing occurs to TikTok or one other of the foremost platforms, one of many smaller ones could develop in a short time.

At all times select a platform that appeals to you (and your viewers), and get on the market and discover. Listed below are a couple of to start out with: Transcend: Different social media apps to attempt

Who is aware of? You might discover one you’re keen on and domesticate a wealthy, engaged following value greater than an enormous, unengaged one on a extra aggressive app. If you’re unsure the right way to discover a brand new social media platform, right here’s a useful information: Getting social: 7 steps for exploring rising platforms

Joyful scrolling! 

Jessi Healey is a contract author and social media supervisor specializing in actual property. Discover her on Instagram, LinkedIn, or Threads.


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