Home Mortgage Refinance Pricing, Options, Execs & Cons

Pricing, Options, Execs & Cons


Image this: You’re a busy actual property agent juggling a great deal of shoppers, numerous leads, and a unending to-do record. You’ve heard about Sierra Interactive however are not sure if it’s the fitting instrument for you. You’re looking for Sierra Interactive critiques to see if this all-in-one platform is nearly as good because it claims. Properly, you’re in the fitting place. I’ll do a deep dive into this powerhouse platform to share a few of its coolest options, pricing, and professionals and cons so you will have all the data wanted to make the most effective resolution for you and your actual property enterprise.



  • Built-in CRM + lead gen resolution
  • A number of integration choices for third-party instruments
  • Lead-specific motion plans take automation a step additional
  • Cellular app, built-in AI, and Search engine optimization-enhanced web sites
  • All plans embody dialer and ringless voicemails
  • Good lead administration capabilities


  • Worth-prohibitive for some brokers
  • Websites have restricted customizations
  • Sierra CRM is fundamental, missing extra sturdy options
  • Not very best for e mail advertising and marketing
  • No possession of the location
  • Lacks analytics and reporting

My Verdict on Sierra Interactive & Why You Can Belief It 

As an lively actual property agent who has reviewed many platforms for actual property professionals, I imagine Sierra Interactive is a superb alternative for some brokers. I’ve used a variety of software program to run my actual property enterprise and have a really feel for what works. However each agent and each enterprise is totally different. What works for me will not be the perfect resolution for others. 

General, Sierra Interactive is a well-rounded platform. With this software program, brokers can get an awesome web site that pulls leads and respectable options inside a fundamental actual property buyer relationship supervisor (CRM). The automation is strong sufficient to permit brokers to create workflows to maintain their Sierra leads engaged and assist them shut extra offers. And on the finish of the day, isn’t that what we’re all right here for?

Screenshot of a property page from inside a Sierra Interactive website built for a real estate brokerage
When website guests click on on an inventory inside a Sierra Interactive website, they’ll get essentially the most up-to-date particulars. (Supply: Sierra Interactive)

Some options are lacking that brokers would possibly take pleasure in, like a extra highly effective CRM or extra web site customization choices. Sierra Interactive will work completely for brokers who should not as tech-savvy and don’t want a ton of bells and whistles. They are going to nonetheless profit from SEO (Search engine optimization)-rich web sites and highly effective lead era and conversion instruments. 

Sierra Interactive Alternate options

In the event you’re available in the market for a actual property software program platform however not fairly offered on Sierra Interactive, don’t fear. There are many different choices to select from. Listed below are a number of options that may tickle your fancy:

Sierra Interactive Evaluations: What Clients Are Saying

I wished to take a look at what precise paying clients of Sierra Interactive have been saying concerning the platform. I’m glad to report that Sierra Interactive critiques are optimistic from these utilizing it. Sierra Interactive critiques on Google present a 4.6 out of 5 stars. I imagine the corporate remains to be sufficiently small to offer nice customer support to its clients and acquire optimistic suggestions. Here’s what reviewers are saying on Google:


“Changed my previous BoomTown CRM with Sierra Interactive and couldn’t be happier. This new system’s options are far superior to the older system. With Sierra Interactive, if there’s a function you need added, they prioritize relying on comparable requests and implement; with the opposite system, requests are taken and also you by no means see any motion or new implementation. The most important distinction is the value, service, and ease of use. Do your homework earlier than signing on the digital line. Thanks, SI. Sustain the nice work.”


“Nice CRM for my actual property enterprise. Already seeing outcomes!”


“That is an unbelievable platform, web site supplier, and CRM for brokers who wish to excel. The consumer service is great with all workers extraordinarily educated and keen that can assist you develop. I extremely suggest Sierra Interactive.”


“We’ve been utilizing Sierra for years now as our Actual Property CRM-website and we expect it’s the #1 Actual Property CRM on the market.”


“Great CRM, performance is past every thing however Salesforce. The value is manner higher, although, and the workers and construct staff are quick of their fixes and enhancements. Actually blown away with how nice they’re!!”

As you’ll be able to see, a lot of the Sierra Interactive critiques are 5 stars. That’s a optimistic signal. I solely discovered one damaging evaluate that gave the impression to be associated to a particular technical problem.

“I’ve used this firm’s service for months, however I by no means received what I paid for.” 

General, the platform is much-loved by those that select to put money into Sierra Interactive. That’s nice information in case you’re contemplating investing on this product.

Key Options of Sierra Interactive

Sierra Interactive has a clear, uncluttered really feel. I like the simplicity of the design, which makes it simple for brokers to get in there, begin utilizing it, and never really feel overwhelmed by a variety of technical devices. Try the video the place I offer you a fast platform walk-through.

Search engine optimization-driven Web sites

Sierra Interactive’s web sites are designed to assist actual property brokers rank greater on Google and entice extra natural visitors and leads. The platform provides among the quickest web page speeds within the business, guaranteeing that your web site delivers a clean person expertise.

Key options of Sierra Interactive’s Search engine optimization-driven web sites embody:

  • Clear, easy, and customizable templates: Sierra Interactive offers a wide range of web site templates which might be clear, fashionable, and simply customizable. You may have a variety of management over the structure and configuration choices, permitting you to tailor your web site to your particular wants and preferences.
  • Neighborhood pages and hyper-local content material: Sierra Interactive allows you to create customized neighborhood pages, hyperlocal content material, and niche-specific pages. This focused content material helps you entice extra website guests with related actual property key phrases over your competitors.
  • Direct MLS connection: Sierra Interactive doesn’t depend on third-party IDX providers, in contrast to many different platforms. As an alternative, your web site is linked on to your MLS, guaranteeing that your listings are up to date hourly and that new listings are added each quarter-hour. 

By leveraging Sierra Interactive’s Search engine optimization-optimized web sites, actual property brokers can enhance their search engine rankings, generate natural visitors, and finally entice extra leads and shoppers.

You’ll by no means personal your web site with Sierra Interactive. In the event you ever resolve to maneuver your organization to a different web site supplier, you’ll be able to’t take your Sierra Interactive website. You’ll have to start out once more from scratch. That’s not unusual for specialty web site builders, particularly if they supply ongoing providers, however it’s one thing to concentrate on. These websites aren’t on WordPress and may’t port to a different internet hosting supplier. If that’s what you’re in search of, go together with a customized web site hosted by WordPress. Agent Picture is without doubt one of the few web site builders in the true property business that enables brokers to personal their website finally.

Advertising Automation

Sierra Interactive’s advertising and marketing automation system is a standout function that helps actual property brokers streamline lead nurturing and follow-up processes. Utilizing behavioral and demographic triggers, you’ll be able to goal your messages to shoppers on the most acceptable occasions, guaranteeing that your communication is well timed and related.

Screenshot of an action plan that is customizable and runs automatically to your leads and sphere of influence
Management automation by setting triggers that set duties in movement. (Supply: Sierra Interactive)

Some key options of Sierra Interactive’s advertising and marketing automation system embody:

  • Set off-based automation: Arrange triggers that provoke automated follow-up primarily based on consumer conduct. This function helps you to reply rapidly to leads and preserve your database present with much less effort.
  • Itemizing alerts: Robotically assign itemizing alerts to registered website guests, holding them engaged with properties that match their standards.
  • Built-in drip campaigns: The platform’s drip marketing campaign builder is built-in straight into the system, making creating and managing e mail sequences simple.
  • Ringless voicemails: This allows you to ship ringless voicemails as a part of your advertising and marketing automation technique, permitting you to achieve out to leads with out disrupting their day.

Nevertheless, bear in mind a number of limitations:

  • The drip marketing campaign builder lacks superior options, resembling detailed reporting, drag-and-drop reordering emails inside a sequence, and A/B testing capabilities.

Regardless of these limitations, Sierra Interactive’s advertising and marketing automation system remains to be a strong instrument for actual property brokers seeking to nurture leads and keep top-of-mind with their shoppers. Leveraging the platform’s trigger-based automation and built-in drip campaigns can successfully interact your viewers and drive extra conversions.

Motion Plans

Sierra Interactive’s motion plans are a strong instrument for actual property groups and brokerages seeking to optimize their lead administration and follow-up processes. The platform’s totally customizable motion plans and superior lead routing choices make it simple to make sure each lead receives the eye it deserves.

Screenshot of an action plan that is customizable and runs automatically to your leads and sphere of influence
Arrange motion plans to remain in contact with all your leads, prospects, previous shoppers, and extra. (Supply: Sierra Interactive)

Key options of Sierra Interactive’s motion plans embody:

  • Sturdy lead routing: Sierra Interactive provides tons of lead routing choices to suit the wants of any staff or brokerage. These choices embody:
    • Weighted round-robin: Ship incoming results in your prime producers to make sure that leads are distributed pretty and successfully.
    • Declare with time-out: Permit staff members to assert leads, however set a timeout interval to make sure no lead goes too lengthy and not using a response.
    • Lead ponds: Group leads are primarily based on particular standards, resembling location or value vary, and assigned to every group’s designated staff members.
    • On the spot calls: Guarantee no lead goes unanswered by robotically connecting leads with out there staff members.
  • Customizable motion plans: Motion plans are totally customizable, permitting you to tailor your follow-up processes to your staff’s wants and preferences. Create step-by-step plans that embody a wide range of duties, resembling telephone calls, emails, and textual content messages, to nurture leads and information them by the gross sales funnel.
  • Automated follow-up: Streamline your follow-up and guarantee no lead falls by the cracks. The platform’s highly effective automation options let you arrange triggers and workflows that preserve your staff on monitor and your leads engaged.

By leveraging Sierra Interactive’s motion plans and lead routing choices, actual property groups and brokerages can streamline their lead administration processes, enhance their follow-up effectivity, and finally shut extra offers.


Sierra Interactive’s built-in dialer is a helpful addition to the platform. It offers actual property brokers with a complete resolution for managing outgoing and incoming calls and textual content messaging. This function is a game-changer, eliminating the necessity to buy separate instruments, saving money and time.

Key options of Sierra Interactive’s dialer embody:

  • Outgoing calls: The dialer permits brokers to make outgoing calls to leads and shoppers straight from the platform, streamlining the method of following up with prospects and nurturing relationships.
  • Texting: Brokers can use the dialer to ship and obtain textual content messages, offering an extra channel for communication and engagement with leads and shoppers.
  • Prerecorded messages: Sierra Interactive’s dialer allows brokers to ship prerecorded messages to a number of leads at a time. This function is helpful for delivering focused, customized messages to numerous prospects at one time.
  • Voicemail drop: The platform’s voicemail drop system is totally built-in with the dialer, permitting brokers to go away prerecorded voicemails for leads who don’t reply their calls. 

Sierra Interactive empowers actual property brokers to streamline their communication efforts, enhance their lead nurturing processes, and finally shut extra offers by offering a complete, built-in dialer resolution.

SMS Advertising System

Sierra Interactive’s SMS advertising and marketing system is a strong instrument for actual property brokers to make use of textual content messaging for lead era, nurturing, and conversion. 

Sierra Interactive’s SMS advertising and marketing system options embody:

  • Itemizing promotion: Brokers can simply add listings to their textual content messages, permitting them to share new properties with leads and shoppers rapidly. 
  • Automated texting: Sierra Interactive’s SMS advertising and marketing system lets brokers automate their texting efforts utilizing triggers and occasions. This function means brokers can arrange customized textual content messages to ship primarily based on particular actions or standards robotically, e.g., when a lead registers on their web site or a property matches a consumer’s preferences.
  • Bulk texting: The platform allows brokers to ship bulk textual content messages to a number of leads or shoppers concurrently, saving effort and time whereas guaranteeing everybody receives the identical data.
  • Integration with motion plans: Brokers can incorporate textual content messages into their automated motion plans, making a seamless, multi-channel communication technique that nurtures leads and guides them by the gross sales funnel.
  • Sierra AI assistant: Sierra Interactive’s synthetic intelligence (AI)-powered assistant helps brokers interact leads by textual content messaging, utilizing confirmed scripts and strategies to transform prospects into shoppers. The AI assistant can notify brokers when a motivated lead is able to take the subsequent step, guaranteeing no missed alternatives.
  • Versatile configuration: The SMS advertising and marketing system can ship texts primarily based on particular occasions or carried out manually, permitting brokers to adapt their texting technique to their distinctive wants and preferences.

By leveraging Sierra Interactive’s SMS advertising and marketing system, actual property brokers can successfully interact leads, promote listings, and nurture relationships by textual content messaging.


Sierra Interactive’s open API and in depth library of over 90 integrations present the platform’s dedication to offering a versatile and extensible resolution for actual property brokers.

The open API is a game-changer for brokers who wish to join Sierra Interactive with their favourite instruments and programs. It’s like having a secret passageway between your buyer relationship supervisor (CRM), lead gen software program, and advertising and marketing automation platform. With seamless information alternate and workflow automation, you’ll be able to handle your day by day duties and streamline your processes like a professional. 

Listed below are just some of the businesses which might be out there for seamless integration with Sierra Interactive.

Many integration potentialities permit brokers to construct the most effective system for his or her distinctive wants. Sierra Interactive is an effective way to go if you need an actual property software program platform that’s versatile, adaptable, and able to develop with your corporation. 

Sierra Interactive Pricing

One factor that will give brokers pause is the value tag of this software program. At $500 per 30 days, it’s not cheap. Nevertheless, in comparison with different actual estate-specific software program, Sierra Interactive’s pricing is extra aggressive when contemplating all that comes with the package deal. Let’s break it down.

Sierra Interactive has two fundamental packages, beginning with their Core Bundle.

• $499.95/month for as much as 5 customers
• 5 customers included ($100/month for added 5 customers)
• 1,500 textual content messages ($20 per extra 1,000 messages)
• 1,500 dialer minutes ($30 per extra 1,000 minutes)
• 100 MMS ($25 per 500 extra messages)
• 250 ringless voicemails ($10 per extra 100 voicemails)
• Cellular app

That’s a variety of options for $500, and it’s for as much as 5 customers. Contemplating the lead era and nurturing system is built-in, I’d say that’s a fairly respectable value for what you get. One other factor to level out is there is no such thing as a setup price, which many web site platforms cost to get you up and operating. 


Anytime I discover and share my opinion of actual estate-specific software program, I achieve this by the lens of an actual property skilled with years of hands-on expertise. I used a number of platforms in my actual property enterprise and have spent hours testing and reviewing a lot of them right here at The Shut.

I additionally use a rubric designed by our staff of licensed actual property professionals, analysis and information geeks, writers, and editors to guage every web site builder platform, together with Sierra Interactive. Learn extra concerning the particular methodology The Shut makes use of for reviewing firms.

Listed below are the scores for Sierra Interactive damaged down and defined.

Basic Options: 4.1 Out of 5

Sierra Interactive will get tons of factors for loading time. It has one of many quickest web page loading occasions of any web site builder in the true property house. And with the websites optimized for searches, it will get further consideration for SEO (Search engine optimization) enhancements.

It loses some factors because of an absence of analytics, reporting, and A/B testing. These options should not out there on the Sierra Interactive platform.

Superior Options: 4.3 Out of 5

Sierra Interactive will not be quick on options. It provides so much that others don’t. The built-in dialer, lead seize capabilities, built-in CRM, actual estate-specific web site designs with IDX integration, and totally customizable automation programs make it a wonderful alternative for a lot of brokers. Moreover, with greater than 90 integrations out there plus a usable API, brokers have a variety of flexibility in making the platform their very own. 

Pricing: 1 Out of 5

Sierra Interactive is an costly platform, particularly in comparison with different web site builders. It’s true. It provides greater than only a web site—many web site builders we evaluate additionally provide an built-in CRM and comparable instruments. Moreover, a number of web site builders we checked out provided extra customization for the websites. In our opinion, Sierra Interactive is much less aggressive within the pricing class, so its rating displays that.

Help: 1 Out of 5

A number of firms provide 24/7 assist and stay chat, however Sierra Interactive isn’t one in every of them. As an alternative, they’ve an e mail ticketing system to deal with your assist wants. Most customers really feel their buyer assist is responsive, even when they’ve to attend 24 hours for a response from the assist staff.

Buyer Suggestions: 4 Out of 5

Virtually all the Sierra Interactive critiques I discovered have been 5 stars. Apparently, those that determined to put money into Sierra Interactive don’t remorse their resolution. That claims so much about an organization. One factor I wish to see is transparency—these actively utilizing the platform typically really feel they’re getting what they anticipated and haven’t been dissatisfied.

Professional Rating: 4.2 Out of 5

Sierra Interactive receives excessive marks for its quite a few options, ease of use, and worth for the cash. Sure, it’s an costly platform and never the most effective resolution for solo brokers. However general, you get so much for what you spend. The brokers actively paying for the service report have seen an uptick in website guests and leads generated since switching to Sierra Interactive. 

Ease of Use: 5 Out of 5

In the event you’re in search of a high-end tech firm that’s super-easy to make use of, look no additional than Sierra Interactive. For every thing it does, it’s super-easy to know easy methods to use it. It’s clear, uncluttered, and fully uncomplicated—hats off to the person expertise (UX) designers on this one.

Screenshot of the Sierra Interactive dashboard
The clear, uncomplicated dashboard makes managing your leads and duties simple. (Supply: Sierra Interactive)


Backside Line: Is Sierra Interactive Value Your Cash? 

Sierra Interactive’s Search engine optimization web sites, automation, workflow design, lead nurturing, ringless voicemails, and integrations make it simple for brokers to get arrange and handle leads effectively. The clear, uncluttered dashboard simplifies lead administration, however the platform lacks customization until you rent a third-party designer. Whereas Sierra Interactive’s CRM has improved, it nonetheless falls quick in comparison with extra sturdy choices like Comply with Up Boss. Integration with different CRMs is feasible however at an extra value.

Regardless of its limitations, Sierra Interactive is a superb platform that provides Search engine optimization-enhanced web sites, easy-to-use lead era, administration, and conversion instruments, and built-in automation options. These options permit brokers to give attention to constructing relationships and shutting offers. Brokers preferring a user-friendly, all-in-one resolution will doubtless profit most from this complete platform.

Your Take

Selecting a instrument like Sierra Interactive is tough—you want a variety of analysis earlier than investing in a platform that can assist you run your corporation. Keep in mind, no two actual property brokers or companies are the identical—what works for one could not work nicely for an additional. Take your time and discover as many choices as you want earlier than you make a remaining resolution. And it’s possible you’ll must make adjustments as your corporation grows. That’s completely OK. Discovering the fitting match for no matter stage you’re in is necessary.

Have you ever used Sierra Interactive in your corporation? What has been your expertise? Do you adore it? Hate it? Tell us within the feedback!

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