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Leica Opened a New Flagship Retailer in New York

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Leica Opened a New Flagship Retailer in New York

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Leica is attempting to channel a New York way of thinking.

The famed German digital camera maker has simply opened an enormous new flagship retailer within the Massive Apple. The brand new location isn’t only a place to purchase pictures gear—although you are able to do that there—however may even function a gallery and studio area meant to encourage shutter bugs of all expertise ranges.

The brand new store is located in Manhattan’s Meatpacking District, inside strolling distance of the Whitney Museum of American Artwork and the Highline. It spans 3,000 sq. ft throughout two flooring and is completed up in a monochrome shade of gray as a tribute to the town’s legendary avenue pictures scene.

The gallery at Leica's New York flagship store

Leica’s new flagship retailer has its personal devoted gallery area

Leica

It’s on the bottom ground that you just’ll discover a boutique, the place you’ll have the ability to try the model’s total portfolio of cameras, just like the legendary M system. However cameras aren’t all that Leica makes. The boutique additionally has luxurious watches, in addition to the corporate’s new Cine 1 ultra-short-throw 4K projector, that can be purchased. This ground may even be dwelling to Leica Gallery NYC. The devoted area will host exhibitions of works by each famend photographers and rising expertise. And like at any of the town’s different galleries, among the work will probably be accessible for buy.

The second ground would possibly grow to be the flagship’s most attention-grabbing function. It’s been designed to behave as a artistic hub of types, housing a library of pictures books curated by Todd Hido in addition to a photograph studio. The area additionally has an outside patio the place hobbyists and skilled photographers like can meet and discuss artwork and tradition—and hopefully be impressed in consequence.

“We wished to create a house for Leica to actually rejoice artwork and tradition. To be a spot the place artists, movie administrators, and creators can all come,” Mike Giannattasio, Leica’s North American president, not too long ago instructed Robb Report. “To that time, once we have been creating the shop we have been excited about the Seventies in New York, the period of Andy Warhol and Keith Haring. The story is designed to be an actual dwelling for these creatives.”

Leica’s New York flagship location is its seventh retailer and third gallery within the U.S. It’s positioned at 406 West 13th Road and will probably be from 10 a.m. to six p.m. on Mondays by means of Saturdays and from 11 a.m. to six p.m. on Sundays.

Click on right here for extra pictures of Leica’s New York flagship retailer.

Leica



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