Home Real Estate ICE Mortgage Expertise’s Sara Holtz joins Optimum Blue as CMO

ICE Mortgage Expertise’s Sara Holtz joins Optimum Blue as CMO


Optimum Blue has introduced on Sara Holtz, former vice chairman of demand advertising and marketing and communications at ICE Mortgage Expertise, as chief advertising and marketing officer (CMO).

Holtz will drive unified advertising and marketing and communications methods to advance Optimum Blue’s enterprise priorities and additional prolong the corporate’s affect, Optimum Blue mentioned on Friday.

Sara Holtz

“I’m energized by the chance to construct on the corporate’s momentum to drive significant transformation for Optimum Blue’s valued shoppers and the debtors they serve,” mentioned Holtz in a ready assertion. 

She brings greater than 20 years of expertise to the place, along with her newest stint at ICE Mortgage Expertise involving main technique of software program as a service (SaaS) lead era and collaborating with product, gross sales and company groups to generate gross sales alternatives.

Holtz’s profession consists of 5 years as senior director of inside communications at Ellie Mae, which was acquired by ICE in 2020. Holtz is HousingWire’s 2023 HW Advertising Chief award recipient. 

“She has a observe report of confirmed management, and she’s going to play an integral function as we proceed to develop our place because the chief in mortgage secondary advertising and marketing expertise.”

Optimum Blue, a supplier of secondary market options and actionable information companies, was acquired by Constellation Software program in July as Intercontinental Alternate (ICE) and Black Knight regarded for a possible path to ensure the merger deal.

Optimum Blue’s platform helps capabilities for originators and buyers to automate and optimize core processes associated to product, pricing, and eligibility, hedge analytics, mortgage servicing rights valuation and mortgage buying and selling.

About 68% of the highest 500 mortgage lenders within the nation use the corporate’s merchandise, in response to Optimum Blue. 

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