Home Selling How Ladies In Actual Property Can Present Collaborative Management

How Ladies In Actual Property Can Present Collaborative Management


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I didn’t begin my profession in actual property. I spent a variety of years working at a big administration consulting agency, specializing in advertising and marketing and gross sales methods for pharmaceutical firms earlier than making the transition to actual property gross sales. 

On the time, my mom, who was a really profitable actual property dealer, was launching her personal brokerage, and I used to be capable of assist her on this thrilling new enterprise. We labored very well collectively, and every of us have been capable of play to our strengths.

Through the years, we’ve got been acknowledged as a result of, as ladies broker-owners, we’re in a singular place to steer our firms and our trade with ladies in thoughts. Listed here are a couple of methods we’re doing that.

Higher collectively

The most important affect my mother had on the enterprise and, fairly frankly, my actual property profession, was her unwavering perception in collaboration over competitors. She created a singular tradition for the time, one which was supportive, sharing and caring. Higher collectively, as we are saying.

Due to that guiding philosophy, all of our brokers benefit from the collective, shared information of all the firm. I like the African proverb that claims, “If you wish to go quick, go alone. If you wish to go far, go collectively.” We positively embody that. 

That’s the one approach I’ve ever accomplished this job, and I can’t think about doing it another approach. Nobody desires to do that very arduous job alone. And for that motive, we’ve got all the time been very intentional concerning the folks we encompass ourselves with. 


One of many guiding ideas of the “higher collectively” method is that it’s OK to not know all of the solutions. We’ve got created a neighborhood the place we will determine it out collectively. I personally love this problem-solving a part of the job.

My sense is that girls who steadiness work and households get additional apply at problem-solving. A part of my problem-solving talent set is with the ability to see folks’s strengths and weaknesses and transfer them in instructions that match their abilities and wishes.  

Creating alternatives for growth

Actual property is an trade dominated by ladies — practically 70 p.c of Realtors are ladies — but there usually are not many feminine leaders. I see a whole lot of alternative there for ladies to develop into management positions.

And that’s what I like concerning the actual property trade: There are such a lot of avenues for growth. Brokers can tackle employees roles, transfer into administration, work at company or transfer into an ancillary service like mortgage.

In actual property, I consider that we’ve got a vacuum of management, particularly on the native degree. As many firms grew bigger by including brokers over the previous a number of years, this development was not met with enough administration and enterprise assist.

We really feel strongly that brokers must be carefully linked to a supervisor or mentor to assist their development and growth. That’s sorely missing in our market at present.

Once I’m having conversations with potential recruits, I all the time ask them, “Who do you go to for enterprise recommendation, or who helps you develop your online business?” Fairly often, the reply is nobody.

In order that’s turn out to be an enormous promoting level as a result of one of many issues that makes our firm completely different is that our management staff, together with me, is within the workplace and out there day-after-day. We name it “native management,” that means that brokers know that they’ll come and sit in my workplace, textual content us or name us and get the assist, recommendation and encouragement they want, once they want it.

This additionally signifies that my job particularly requires me to be concerned in our communities and construct our community of actual property professionals in order that we all know what is going on in our markets, what tendencies are rising and the way we will finest put together our purchasers.

Creating management alternatives for ladies

Past the supportive surroundings of our workplace, it’s vital to assist ladies’s teams in addition to allies of ladies. We have to assist one another out so we will prime the subsequent technology of management and get them to step up. The extra assist ladies see and really feel, the extra possible they are going to be to step up.

Past my mother and me, for instance, we’ve got an unimaginable assist employees at our firm, made up of actually skilled, devoted and inventive ladies. This group not solely helps our brokers and purchasers, however they symbolize our firm and assist lead us ahead day-after-day. 

The opposite facet of that’s that girls in actual property have to actively search out assist and mentorship, whether or not it’s in your personal firm or outdoors of it. If there isn’t a selected group, discover feminine brokers, managers and homeowners in your space, and invite them to espresso. See how they assume.

In case you join, keep in contact. It’s totally doable to have a pleasant networking relationship that doesn’t cross into recruiting territory. 

We have to understand how vital we’re

In actual property, we’ve got a extremely vital position in serving to folks discover a house. The place an individual lives determines a lot of their lives, together with schooling, occupation, well being and, after all, wealth. We have to all the time keep in mind this and act accordingly to ship service that’s on par with the extent of significance this transaction represents for folks. 

Then start delivering this service by listening — and I imply actually listening — to our purchasers. Like in so many different areas of life, we will clear up a whole lot of issues if we simply hear. 

Karen Shanahan Garrett is broker-owner at Higher Properties and Gardens Actual Property The Shanahan Group. Observe her on LinkedIn and Instagram.

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