Home Agents Realtors Brendan Lappan on constructing a enterprise from the bottom up

Brendan Lappan on constructing a enterprise from the bottom up

Brendan Lappan on constructing a enterprise from the bottom up


Solely 18 months into his actual property profession, Brendan Lappan picked up and moved to a brand new space 45 minutes away, with no community, no market share and no listings.

Whereas he may not make the identical choice 20 years later, the Chairman’s Elite performer and affiliate companion at Ray White Macarthur Group, says it was the transfer that took him to the following stage in his profession. 

On this interview with Ray White Head of Efficiency and Recognition, Bianca Denham, Brendan talks about how he was capable of construct a enterprise from the bottom up and what he did to take his profession to the following stage.

He additionally talks about find out how to construct a high-performing staff, an important metrics that you must know and find out how to construct momentum early in your profession.

“Proper from the beginning we needed to squeeze each little bit of juice out of every part, each purchaser enquiry, each itemizing, each door knock. As soon as we began, we knew it was make or break and if we weren’t tremendous sharp, it wasn’t going to work.” – Brendan Lappan

Bianca and Brendan additionally focus on:

  • The important thing issues that you must do to construct momentum rapidly if you begin within the business.
  • The worth of being in a big franchise if you wish to develop your online business and develop as an agent.
  • The right way to make gross sales when instances are powerful and the market slows down.
  • The significance of customer support, and doing the small issues in a quiet market.
  • The right way to hold enhancing after you have got been within the business for a protracted time period.
  • Why that you must be absolutely dedicated to your shoppers to attain success at any stage of actual property.
  • The right way to construct a staff in the fitting method so that you don’t burn out and may proceed to develop.
  • The golden ratio that tells you what number of staff you want whereas nonetheless being a worthwhile enterprise.
  • How to make sure there are not any leaks with buyer enquiries and find out how to put the fitting methods in place to capitalise on the great issues.
  • Why days on market is the important thing metric that you must deal with to drive earnings.


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