Home Selling Born Into Actual Property Royalty, Farrah Brittany Steps Out Of The Shadows

Born Into Actual Property Royalty, Farrah Brittany Steps Out Of The Shadows

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Farrah Brittany was there from The Company’s starting.

The 12 months was 2011, and the Beverly Hills-based luxurious brokerage was nonetheless in its planning phases. Founder Mauricio Umansky had his sights set on Los Angeles, to begin — with huge concepts for conquering California — and requested Brittany, his stepdaughter with spouse Kyle Richards, to affix him within the new enterprise. Nonetheless in her early 20s, the Californian, born and raised, accepted a job as her father’s assistant — to not point out a co-founder title — on the spot.

“I acquired to be there for the journey after which determine if I needed to be extra on the enterprise facet of The Company or extra on the true property facet,” Brittany, the niece of Hilton & Hyland co-founder Rick Hilton, informed Inman from her house in Beverly Hills. “I assumed it was a singular expertise with the ability to be with an organization from day 1.”

“I suppose the pitch was profitable and I made a decision to work with him,” she added of Umansky.

Now, greater than a decade later — and with earlier plans for a profession in psychology on maintain — Brittany has grown by bounds as considered one of The Company’s prime performers, tallying greater than $5 billion in actual property transactions collectively together with her colleagues at The Umansky Workforce whereas additionally holding the excellence of promoting extra houses priced above $20 million as a workforce than anybody else in the US.

However along with her strong guide of enterprise and star wattage on Netflix’s Shopping for Beverly Hills alongside Umansky and her sister, Alexia Umansky, Brittany has additionally cultivated a powerful social media following, with 646,000 followers on Instagram and practically 32,000 on X, previously generally known as Twitter. That’s on prime of her designation as a 2024 Inman International Actual Property Influencer.

“My method is consistently evolving with regards to social media,” Brittany informed Inman. “I perceive that with the best way the world is now, you’ve acquired to have a presence on social media. I consider it like a enterprise card — whether or not it’s getting a purchaser from posting considered one of your listings or pitching your self to a vendor after they look you up on-line, that’s the very first thing individuals test these days. And it’s good after they have a little bit of your historical past and may get to know you on a private degree.”

Farrah Brittany | Credit score: Neue Focus

Curious from the beginning

Whilst a toddler, Brittany was studying the true property ropes. In his early days as an agent, Umansky would carry the 7-year-old to open homes on Sundays, a practice that included the whole household.

Britanny beloved it, she informed Inman. She turned enthralled with house design and obsessed over each house element, in addition to the neighborhoods Umansky confirmed her in Los Angeles.

“As a toddler, I used to be positively very observant,” Brittany informed Inman. “I requested quite a lot of questions, was a really curious child.”

“I used to be obsessive about houses,” she added. “Particularly people who had two tales. I beloved stairs.”

When it got here time for school, Brittany studied psychology for 2 years at New York College, then determined to switch nearer to house to complete her diploma on the College of Southern California — Los Angeles.

Throughout summer season break, she interned as Umansky’s assistant, shadowing him throughout enterprise hours. At that time, she considered working in actual property as a short lived gig whereas gaining enterprise expertise so as to add to her resume.

However when Umansky acquired the thought to launch The Company and requested if Brittany had an curiosity in being concerned from the get-go as a partial companion and founding father of the agency, she knew it could possibly be a once-in-a-lifetime alternative.

Working by doubts

Brittany began on the backside at The Company as Umansky’s assistant. As she started working as an agent and interacting with shoppers two years later, she had her moments of doubt and imposter syndrome.

One of many causes Brittany initially needed to pursue a profession in writing or psychology was because of what she described as her quieter, introverted character. In her first years as an agent, she feared her character — much less outgoing than many brokers she seen on tv — wouldn’t produce dividends in an business, and market, that rewards the daring and brash.

“I used to be frightened that I wouldn’t be aggressive sufficient or that I wouldn’t be salesy sufficient,” she stated. “However I noticed over time — it took some time for me to know — that I’ve totally different strengths, and that has been one of many important causes I’m profitable [as an agent], in my view.

“I meshed my expertise with psychology and understanding how individuals suppose by leaning into my empathetic facet, combining that with being a really tactical and strategic negotiator,” Brittany continued. “I don’t must essentially match this mildew of what you suppose an actual property agent must be. There’s any individual for everybody, and all my shoppers recognize how I deal with issues.”

By getting extra expertise below her belt through the years, Brittany stated she gained the boldness to belief that she could possibly be a profitable agent whereas simply being herself and embracing her personal character.

Mauricio Umansky and Farrah Brittany | Credit score: Neue Focus

Establishing her personal identify

Because the stepdaughter of 1 well-known actual property CEO and the niece of one other, Brittany has benefitted from built-in connections within the business and overcame the problem of creating her personal identify inside it. As well as, Brittany’s mom, Kyle Richards, is nationally generally known as nicely, starring on The Actual Housewives of Beverly Hills for a number of years.

However due to these worthwhile connections, Brittany stated she works laborious to indicate that she’s deserving of the shoppers she positive aspects on her personal.

“I’ve the power to fulfill lots of people and work with quite a lot of properties, so the door was open for lots of alternative,” Brittany stated.

“Individuals assume that I don’t should work laborious,” she added. “However I even have labored laborious to attempt to construct my very own enterprise that’s not tied to my household. So it’s been vital to make a reputation for myself no matter my mother and father and their names.”

Constructing these relationships together with her shoppers that transcend the transaction is likely one of the most rewarding components of the enterprise, she stated.

“Essentially the most enjoyable is constructing true friendships with my shoppers when it begins as a enterprise relationship,” Brittany stated. “By the tip, they’re a few of my closest mates, and it looks like a lot greater than a transaction when you are able to do that. To have the ability to information them by crucial enterprise choices, financially and generally personally, and be there for these wins is absolutely what’s gratifying to me.”

On social media

When posting on social media, Brittany stated it’s not all about displaying off her workforce’s gross sales figures or highlighting new listings.

“There are many wins, however there are some losses, too,” she stated. “I believe it’s an awesome factor to share each side.”

Being open on social about her vulnerabilities and moments when she has confronted imposter syndrome has allowed her to attach with individuals in a extra genuine manner.

“I really feel like these have been the posts which have resonated most with individuals,” Brittany stated. “Individuals actually recognize while you break the proper façade and discuss in regards to the laborious day right here or there … It’s these moments the place you join on a human degree that social media could be very optimistic.”

To increase her way of life content material, Brittany additionally lately launched her personal private web site that bridges actual property, vogue, wellness and extra, which permits her followers to be taught extra about her life and pursuits. It additionally helps fulfill a bit extra of her inventive facet.

Sophia Umansky, Alexia Umansky and Farrah Brittany | Credit score: Neue Focus

The following technology

Brittany paved the best way for her youthful sisters, Alexia Umansky (27) and Sophia Umansky (24), who’ve additionally began working at The Company lately, all of whom are additionally set to look on Season 2 of Shopping for Beverly Hills when it drops on Netflix on March 22.

She stated she loves with the ability to work with and mentor her sisters on the job as they be taught the ins and outs of the commerce.

“It’s so enjoyable having my sisters be part of us as a part of the household enterprise,” Brittany stated. “I simply hope that they’re as passionate and love this business [as much as I do, and know] I’m at all times there to reply questions, whether or not it’s from contracts to methods to negotiate a deal to methods to converse to a shopper. I’m at all times a information for them.”

Considering extra in regards to the subsequent technology, Brittany added that she would advise new brokers to not focus an excessive amount of on the variety of offers they’re closing however relatively take into consideration regularly attempting to be taught from all the things and everybody.

“There’s a lot you are able to do to supply worth to your shoppers,” Brittany stated.

“I keep in mind, I felt very overwhelmed at first [as a new agent] about how I used to be going to retain all this info or perceive methods to converse to shoppers as a result of they’re usually lots older … However over time, all of it comes collectively. If on daily basis you’ll be able to take time to collect information, be taught the info, be taught the comps, examine actual property information, and know who’s purchased what, then you definately may give the notion that you’ve got quite a lot of competence. You don’t want to attend to shut offers; there’s a lot you are able to do.”

Even after changing into like a “sponge” to Mauricio Umansky and taking in all of the information from him that she may as a younger agent, Brittany stated that her personal work to coach herself and enhance her abilities isn’t over.

“I’ve utilized a lot of what I realized from him to my very own enterprise, and even nonetheless, my work shouldn’t be performed,” Brittany stated. “I’ve sought out mentors and coaches all through the years. I at all times name extra senior brokers to get their opinions and ask questions … I believe all brokers — new, within the center, or at any level of their profession — ought to at all times be doing that. There’s at all times extra to be taught.”

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E mail Lillian Dickerson





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