Home Agents Realtors Alex Iannelli to spice up Stockdale & Leggo’s digital footprint

Alex Iannelli to spice up Stockdale & Leggo’s digital footprint

Alex Iannelli to spice up Stockdale & Leggo’s digital footprint


Stockdale & Leggo is about to bolster its digital footprint with the appointment of Alex Iannelli as advertising and franchise government.

The Announcement:

Melbourne-based actual property community, Stockdale & Leggo, is increasing its digital and on-line footprint with the assistance of latest advertising and franchise government, Alex Iannelli.

Ms Iannelli has had a meteoric rise inside the ‘Stockies Household’ beginning as a gross sales assistant at Craigieburn in 2020 earlier than rapidly shifting via the ranks. 

She was appointed to her new, head workplace function in early February after a 12-month stint in London the place she efficiently and remotely managed the community’s social channels.

That abroad expertise satisfied her the Stockdale & Leggo community was able to elevate its model with a mixture of new digital technique and AI expertise. 

Ms Iannelli mentioned an increasing number of shoppers are utilizing an agent’s on-line presence to gauge their method earlier than making a call on which agent to purchase or promote with.

“Brokers themselves are curious concerning the digital house and are fascinated about studying about how they will use it as a advertising software to attach with their shoppers,” Ms Iannelli mentioned.

“I’m capable of assist them on that journey on modernising advertising processes to adapt to a digital world.”

However Ms Iannelli stays grounded and understands it will possibly’t be all a technique in relation to property engagement.

“Shifting right into a advertising function as an ex-agent, I can take a look at issues from a purchaser, vendor, agent, or inventive perspective, which helps me perceive precisely what they’re searching for,” she mentioned.

Stockdale & Leggo Chief Government Officer and Director, Charlotte Pascoe, mentioned that asking Ms Iannelli to step into this new function was a simple determination to make.

“Alex understands the nuances of being an agent, what they should elevate their market share and, most significantly, how expertise can get them to the place they need to go quicker,” Ms Pascoe mentioned.

“She is a particularly spectacular particular person and her affect has already been felt throughout the community. 

“We’re so excited to have her main this a part of the organisation.”

Trying to the long run, Ms Iannelli believes that AI will turn out to be an excellent greater think about managing system processes, however folks and connection will stay on the core of the business.

“My function is de facto simply to have a good time our folks and supply them with the instruments to raise their successes with digital methods and assist convey Stockdale & Leggo into the digital age,” she mentioned.

Supply: Stockdale & Leggo


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