Lately Mumbai has been a lot in the news, be it fluctuating stock market, clash between business tycoons, terrorist attacks on the most prestigious property, change of government and last but not the least the most talked about slum area, which has gained lot of attention after the popularity of  “Slumdog Millionaire” movie.
Slumdog Millionaire needs no introduction, as the movie and its cast have gained international fame, by winning the most prestigious award The Oscars. While the stars of the movie are enjoying their visit to other countries, here back in India a lot of interest is growing amongst the national and international traveler to visit the slum areas of Mumbai.

Mumbai tour though has always been on the top priority of inbound tourists, but now there is a new addition in the itinerary and it is the slum tour. The movie has raised many question, as is this what the real India is? Is slum the only interesting part left in India? The answer may be no but on second thought, Mumbai tour gives boast to the city which does not really look after the slum area. Now the revenue generated from the slum tour can be invested in the upliftment of the people living there. These tour would also help in people to understand the lives of the poor. How they manage their big families in small income. It is very interesting to see how they accommodate themselves in such small houses.  Moreover it would break the barrier between the rich and the poor.

The impact of the movie is such that it has apparently given a lot of business to the tour operator as well as to the hotels in Mumbai. There is also a rise in the online queries regarding the Mumbai slum tour. Dharavi- the biggest slum of Asia, needs no introduction too, as Slumdog Millionaire is based out of this area only. Dharavi has a long list of esteemed visitors, two of which are -  Prince Charles and Bill Clinton. Those living near the slum area agree to the fact that now there is a new way to look at the slum. Though there are lot of problems but at the same there comes a lot of help from these areas, as one easily get daily workers, maids to look after the house as well as children. With the rising working population, there has been a rise in the demand for the household maids, and these slums are indeed to look forward to that. At the same time, for the people living in these slums, nearby middle class population is the source of income. Women especially get jobs easily in the nearby residential areas. Dharavi is also the center of the small scale industries, with people starting their own business from home. Every member of the family, joins in to promote the home business and therefore it boast a lot of self employment.

Before the movie, Mumbai hotels located near the slum area might have faced location problem. But now guess they are the most happy ones, benefiting from the tourists interest to live near these areas. Mumbai tourism itself want people to visit the slum areas, to generate revenue for the people of slum and also to bring two different class and society to come together, to increase the understanding and to look forward to personal aid from them. Earlier visiting India and not visiting Mumbai would have left the trip incomplete and now visiting India and not visiting the slum of Dharavi- Mumbai, would be like missing the real flavor of the city.

The success of Real Estate Marketing like all forms of marketing hinges on your ability to produce leads that may turn into actual customers later on. And you have to do this consistently on a daily basis – maybe even on Sundays. Real Estate Marketing is a demanding practice that has to turn into a habit with you. This means you have to be truly committed to Real Estate Marketing for it to work.

If your Real Estate Marketing effort has been fairly successful, you will be able to see leads turning into prospects like clockwork. If it doesn’t, the only sound you will hear in your office is the hum of your air-conditioner and your fingers tapping on your desk waiting, and waiting, and waiting. That is the last type of scenario you want to be in.

You may not know this but there are actually researchers who specialize in the field of Real Estate Marketing too. Of course, Real Estate Marketing has always been about being able to close a sale of a real estate property, but there actually some other trends that come into play in real estate sales, if you take the time to analyze Real Estate Marketing trends.

One aspect of Real Estate Marketing is that majority of people who have a home to sell opt to contact a real estate sales specialist to guide them. But there are some who opt to sell their homes through their own efforts without the assistance of a real estate sales specialist. People who fall into the latter category are usually those who have extensive experience already in selling their home.

A Real Estate Marketing professional is often selected based on his reputation among previous clients and his peers in the industry. Real Estate Marketing professionals may be offering full-service brokerage services (which means such their company or agency can provide a full range of real estate services to the home seller); or limited services (into which discount brokerage services fall); and lastly minimal services (which allow home sellers to participate more actively in the home selling process.)

Appropriate Real Estate Marketing includes having to conduct the selling process under a limited period of time; being able to look over sales contracts and corresponding purchase offers with a keen eye; handle documents and contracts; conduct negotiations with any buyers; and host scheduled showings. This is why your Real Estate Marketing specialist has to charge a commission on his services – real estate sales specialists have to earn a living too while earning a profit. And this is also why some people opt to handle the entire Real Estate Marketing process themselves – they do not want to pay a percentage-based commission to the Real Estate Marketing specialist if they can help it.

Another trend that is making Real Estate Marketing harder is that there are now more people in the industry than there ever were. This makes Real Estate Marketing a more competitive prospect these days for the average real estate sales specialist.